Marketing myopia is referring to business who are short sighted and inward looking, who’s approach to marketing focuses on the needs of the firm instead of defining the firm and its products in terms of the customers' needs and wants, firms get trapped in this bind because they omit to ask the vital question, "What business are we in?"
What business are you in?
More correctly, “What purpose does God have you on this earth for?”
Rick Warren has made about one hundred million dollars off of his book “The Purpose Drive Life,” that helps people understand the key components to a happier life though finding their created purposes, Warren’s book is not designed to help marriages, as it fails to address how having a purpose, or the lack of having a purpose affects marriages. Well, I’m not going to get any money for this tip but it’ll be priceless.
Companies that have marketing myopia are inward looking and not outward like they’ve been created to be, the same holds true for human beings, we are created for a purpose, but myopia ruins this purpose, as it does marriages. Marriages have two created occupants, who together are supposed to create a stronger outward focus for their lives, but two inward looking souls are worse than one because both of their myopia creates another “I” problem, “cross-eyedness.
When a person is myopic, they get a little undone when the world is not focused on them, when two myopic people live together, they become cross with each other…often. Not finding a solution to their crossness they go to counseling, which of course helps them focus once again on themselves. But if the counselor has enough time, and the two myopic people submit to helping each other out, earthly peace can come into focus again.
But…they are still myopic, just now it’s on the couple instead of themselves, good ground gained, but not great ground gained. God wants a married couple to be stronger than a single person in reaching out to the least, the less and the lost of the world, when all we do is exist for ourselves, or our marriages, myopic cross-eyedness will arise as surely as the morning sun.
Read Matthew 25: 14-46...go ahead read all of it, like our vegetables, it will be good for you.
Marriages are almost always in trouble because of their myopic self-marketing, when people don’t use their gifts and talents to help others, they melt into a personal pool of thick, muddy self meisms, their marketing will be “Me, me, me, what about my feelings, me, me, me hungry for more me attention, meeeeeeeeee!!!!!!
Missionaries have the best marriages in the world for a reason, they know how to market themselves, and it’s called “Customer Focused.” They know why they are here, they are created and built for service to others, and little hardships don’t bother them. They don’t fall apart because some "me thing" hasn’t been met on time.
Christian couples, why are you here? If it was for self pleasure God would have taken you home upon your conversation, you’re here to serve. Do it, and it will transform your marriage, as well as other peoples lives.
What business are you in, and what’s your marketing focused on?
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